Moroccan Touch

Ready to wear

Moroccan Touch is a fashion brand based in Casablanca. It has the ambition of becoming more international while keeping its aura on its Moroccan customers.

The typography chosen is simple and refined, timeless and easily readable. The curve from the “m” in the Moroccan alphabet is used in the brand icon MT, that can be used with or without the typographic part. The visual identity is also composed of a pattern made up of a ‘counterform’ of this M, and is used on clothing labels and shopping bags mainly.