Wellness in your hands

Jerraflore is a Moroccan brand of natural cosmetics with a wide product range of beauty oils, hammam & spa body care and creams. They also offer a range of herbal teas and bee products. In a context of international expansion, Jerraflore needed to rethink entirely its visual identity and its brand communication.

The logo has been cleaned, becoming more legible and easy to use. As Jerraflore was born in a pharmacy in Casablanca, the visual style is based on botanical prints. These engravings are revisited in powerful and joyful colors, Jerraflore being a resolutely optimistic and accessible brand.

The artistic direction is visible on the global visual style over all the brand touchpoints and the products packaging.

photo credit : Seasidz