Grohe Group

Premium bathtub brand inspired by japanese bath tradition

Named after a Japanese Buddha and inspired by Japanese bath tradition, Jaxson bathtubs allow for a unique experience: the strength of purity and the power of serenity.

The logo stems from the strong symbol of the letter J, to become the white elephant. The graphic universe is pure and without artifice. Inspired by how ink diffuses in water, the graphic environment expresses the wellness and harmony of the aquatic universe in a Japanese setting. Jaxson bathtubs are a piece of art in a luxury interior.