_this is not a fashion magazine
FUTUR404 – a think tank dedicated to exploring fashion futures and their implications on our future societies – is launching its first annual magazine .FUTUR.
.FUTUR is a 256-page hybrid object rethinking the place and the impact of fashion in today’s society. It was born from the original blend of intellectual editorial content, fashion visuals and an exclusive interactive reading experience through augmented reality. It aims to restore the prestige of fashion as a research topic, and helps make it attractive to new audiences through educative and aesthetic content.
Creative direction of the book_magazine .FUTUR and design of part 1, PAST/PRESENT, cover, introduction and final pages. Creative direction of the AR experience in collaboration with We Are Social.