Estée Lauder

High Touch Digital

This 9-month innovation program connects Estée Lauder’s digital community with NUMA innovation experts around conferences and bootcamps sessions. The visual identity for the cycle of events “High Touch Digital” uses a different visual language from the Estée lauder branding communication, while using its fonts and colors. Illustrations are at the crossroads between cosmetic/make-up and digital communication. They bring some rhythm to digital communication and goodies.