SFR

And everything speeds up

To the speed of light

When Numéricable made the acquisition of SFR, they decided to create a joint brand expressing power and speed.

A transparent square was created through which light appears to express the power of SFR cable internet. The signature red color remains present on all icons. Finally images of all sorts of explosions reinforce the feeling of raw power. This new graphical style was implemented on all communication media of the new brand, as well as in all retail points across the country.

Agency : CBA