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A media dedicated to exploring the possible futures of fashion, and their implications for our future societies. Inspired by the complexity of today’s world, futur404 materializes a reflexion over the sensation of a system failure. Built on the concept of the unexplored and the invisible, the Futur404 logo intends to be timeless and impactful. Playing with counter shape on the U of “Futur”, it invites us to discover what lays behind, and stimulates the curiosity. The iconographic style plays with lights and shadows, putting a part of the subject in a complete dark.
Exploring the unfound.